Project Overview
Rieker is a 40+ year old German engineering firm specializing in technical building equipment (TGA) energy management, sustainability planning, and BIM-based engineering for hospitals, education facilities, offices, and hotels, with over 70 employees and individual project volumes reaching into the hundreds of millions of euros. A firm with that much technical depth and history needed a site that communicated authority immediately, not a generic “engineering services” template.
The Challenge
Rieker’s actual differentiators decades of expertise, a long list of industry certifications (LEED AP, ISO 9001, TÜV SÜD, DGNB membership), and a genuinely large project scale needed to be visible without turning the homepage into an overwhelming wall of credentials. At the same time, this is a technical audience (facility planners, developers, hospital administrators) who actually care about those specifics, so oversimplifying would have undersold the firm’s real capability.
There was also a structural challenge: Rieker operates a second, related business (Rieker Energie, focused specifically on energy management) that needed to be connected to the main site without confusing visitors about which company handles which service.
Our Strategy
We led with the numbers that actually carry weight in this industry 40+ years, 70+ employees, €400M+ in individual project volume stated plainly near the top of the homepage, since in engineering and construction, scale and longevity are trust signals in a way that flashy design language never could be.
Certifications and memberships got their own dedicated, scannable section rather than being scattered through paragraphs, so a facility manager doing due diligence could verify credentials at a glance.
For the sister-company structure, we added a clear, direct link to Rieker Energie from the energy management section, positioning it as a specialized extension of the same expertise rather than a separate, unrelated entity.
Services Delivered
- Website development
- Corporate site architecture and design
- Certifications and credentials showcase
- News/press release section
- Careers/recruitment integration
- Multi-office contact structure
- Sister-company cross-linking (Rieker Energie)
- Mobile-responsive build
Creative Process
The tone needed to sit between technical authority and approachability heavy enough on substance to satisfy an audience of engineers and facility planners, but not so dense that a first-time visitor bounces before reaching the actual value proposition. We kept the mission-driven language (sustainability, future-focused planning) near the top, with the hard credentials and project numbers immediately backing it up.
Results
- Scale and expertise (40+ years, 70+ staff, €400M+ projects) established immediately
- Certifications organized in a clear, scannable format
- Sister company (Rieker Energie) clearly connected without confusion
- Recruitment and careers integrated for talent acquisition
- News/press section supporting ongoing credibility and SEO freshness
Conclusion
The site now matches the scale of the company behind it a firm with four decades of engineering history, presented with the authority and specificity that a technical, high-stakes audience actually looks for before choosing a planning partner.
